What's the big win we're aiming for?
Growing our user base by taking the tool to 3 new countries: UK, Canada, and Australia. Let's go!
Design Process
How did I approach this project
Research
Strategy
Design
Usability test
Launch
Research
Teachers in the Driver's Seat: Their Habits Shape the Design
Word of Mouth
Teachers rely heavily on trusted colleagues' recommendations for new tools and resources
Trust
Positive recommendations from colleagues significantly influence a teacher's decision to try a new tool
Collaboration
Teachers value teamwork and sharing resources with colleagues within their department and across the school
Community
Teachers value sharing best practices and learning from colleagues. They are more receptive to a tool if it fosters a sense of community.
So what could be the possible strategy for this task?
Shifting from teacher-centric to school-centered fosters a sense of community, realism, and future-proofs the product strategy.
What are we trying to achieve with the design?
How might we introduce this new tool into the user lifecycle while fostering long-term trust?
Introducing
Free-For-Schools
A new program for teachers in focus countries allows them to create feature-rich school pages, for exploration and collaboration
Lets talk about some crafted solutions
Design in Action: Solutions for a Smooth Program Experience
Impact
The launch was done with the integration of live support and survey along with Hotjar session triggers